Business administration faculty at the University adopts the Continuous Innovation & Development Strategy by introducing advanced curricula that are appropriate to the modern teaching methods that place the student in the center of the learning process (Student centered Education), so that the position of students changes from mere recipients of knowledge to participants In making it and getting it.

In this context, students of the first semester of the faculty received a lecture by Mr. Abdelkader Al-Tayeb on Interpersonal Communication, \”skills of interpersonal communication\”, self awareness skills and dealing with others in defense of special needs and rights without infringing the needs and rights of others.

The lecturer also addressed the importance of \”self awareness and others\” through self-understanding, awareness, self-esteem and the relationship between people. As well as the steps of perception and the formation of impressions and control of impressions.